Tosh Hall is the global chief creative officer at the branding firm Jones Knowles Ritchie. His portfolio includes big name brands like Duncan, Target, and Budweiser. And he’s been named one of the 50 most creative people by Advertising Age. But he didn’t gt into design and branding in the typical way, through art or design school. Which is probably one of the reasons he has such interesting things to say about design and branding in our era of constant change.
Debbie talks to Tosh about how to work with established brands. “Leave the brand better than you found it. Do no harm. A lot of cases that you’ve seen in the last 20 years in our field, people have not applied those rules.”
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